How to Build a Follower Growth Machine for Your Beauty Brand

## Step 1: Choose a Prize That Stops the Scroll

In the beauty space, your prize is your first impression. Pick a product or bundle that immediately communicates value and sparks curiosity. Think limited drops, trending SKUs, or bundles only available through the giveaway. Use urgency in your copy: 'Only 3 of these exist.'

## Step 2: Match Your Entry Flow to YouTube Shorts

Every platform behaves differently. On YouTube Shorts, native behaviors perform best. That means encouraging users to remix or stitch content as their entry. Drops House lets you set this up seamlessly while tracking every action.

## Step 3: Turn Awareness into Anticipation

Tease the drop for 2–3 days before launch. Share countdowns, behind-the-scenes packaging shots, or influencer 'reaction' content. Build narrative tension so that launch day feels like an event.

## Step 4: Drop and Distribute

Launch with a multi-format strategy: reels, story blasts, and feed posts. Pin the campaign and tag collaborators. If you have a partner brand or influencer, announce it together for a compounded audience boost.

## Step 5: Drive Ongoing Momentum

Give daily shoutouts to new participants. Use a leaderboard to encourage sharing. Drops House helps automate this with visual progress updates and gamified tracking.

## Step 6: Close the Loop With Proof

Announce the winners publicly. Share their entry or reaction. Create a recap reel. Then link to what’s next—your product drop, a new loyalty program, or your email list signup for the next drop.